Dalian Art Park of Culture and Creativity: With Wings Culture and Technology Fly to the World January 24, 2016

via: Dalian art college date: 13/05

http://www.dac.edu.cn/detail/a3f9c6ca455709e82a2e1041596fcd50

Here, a custom-made "calligraphy and painting wallpaper" was developed by several art students, which was artistic and readily replaceable; here, accompanied by knocking, unique and personalized leather handbags with beautiful patterns were in short supply; here, you can create your online store into a 3D music shop; here, a container was transformed into a coffee house and placed on the Xinghai Square; The elderly near the seventies came to settle down here from Shenyang with his patented product, "Ear Therapy Instrument", a combination of Chinese medicine culture and modern electronic technology. Painters and calligraphers splashed ink here. Cross-border e-commerce and micro-stores found their market; the first "no dialogue" humorous series "282" of China was born here; many "tenants" who would rather pay higher rent were politely declined here; but "makers" with more creative and dream was free to enter ... here is the ¡°Dalian Arts Culture Institute of Science and Technology Innovation Park¡± located in the Dalian Development Area, the former campus of Dalian Art College, with construction area of 20,000 square meters".

Back to 2013, Dalian Art College proposed to provide conditions for college students to start their own business based on the concept of being responsible to students and society. At that time, Wang Jing, the Executive Associate Dean of the College, took the lead personally. Common values attracted many social resources, including Lin Zhigao, a business mentor who has, for many years, engaged in public welfare, as its general manager. On August 29, 2014, Dalian Art Park of Culture and Creativity was officially launched.

However, a number of issues were placed in front of the operations team. What about the entrepreneurial support? Is free space provided? Is it tax-free? Is it supported by reward policy? ... how should private incubator survive in the end? - Relying on continuous "blood transfusion" or government subsidies or rent income? ... What is the basis for the industrial park to develop? A superior geographical location? High-end hardware facilities? Government's preferential policies? ... Thinking, learning, exploring, concluding ... visits have been paid to Chengdu, Nanjing, Yangzhou, and Shenzhen ... But the most important thing is to combine with their own actual conditions for innovation!

Entrepreneurship support is a comprehensive project.

The Dalian Art Park of Culture and Creativity has innovatively launched the "1 + 11" model, which integrates 11 types of resources to meet the needs of entrepreneurs. The first one is basic supporting services - finance, law, personnel, financing, e-commerce, training, trademark, patents government affairs, and advertising; followed by the driving force - business docking center. Entrepreneurs who encountered difficulties here are not only "served", but also "docked for business". The 11 elements of the foundation have been formed, and continue to develop.

Dalian Art Park of Culture and Creativity follows the chain for industrial layout, and the enterprises in the park are distributed in a chain manner in the fields of culture, science and technology, and creativity, and have formed multiple chains including "creative research and development" - "design and production" - "e-commerce and sales" - "logistics and distribution"; "private custom" - "R & D design" - "intellectual property" - "processing and production" - "logistics and distribution". An organic business group is gradually formed.

Survival mode of private incubator directly determines whether it can continue to develop.

In line with the concept of common development with entrepreneurs, Dalian Art Park of Culture and Creativity has designed a variety of admission channels such as "Investment Incubation", "Rent Reduction & Exemption", "Business Sharing", and "Stock Cooperation". After declaring, review and signing, a company may settle down in the park on the same day. It functions as a"nursery" for entrepreneurship seed, but also an "incubator" of start-ups and "accelerator" of enterprise development. More innovative is that in order to maintain its sustainable development, Dalian Art Park of Culture and Creativity is building a "business docking center" that not only serves the enterprises in the park but also makes its own profits, and is forming its own hematopoietic function.

Examples of industrial parks at home and abroad tell us that industrial parks must have their own core valuesif they want to survive and develop healthily, which is the soul of an industrial park.

Dalian Art Park of Culture and Creativity is backed by Dalian Art College with 28 majors, more than 12,000 students, and over 800 teachers. The College is also influential in environmental arts, fine art, music, clothing and other professions in the country. At the same time, we have ushered in the era of great development of cultural industries. With the progress and development of our society, people are constantly increasing their cultural needs while meeting the material needs. The cultural industry has become the gold industry with rapid development in our society. Although the annual growth rate of the cultural industry in our country exceeds 16%, the proportion of the total economy is less than 5% and less than 4% in the world's cultural industries. As a comparison, the output value of cultural industries in the USA has accounted for more than 43%.

The first task of Dalian Art Park of Culture and Creativity is toagglomerate the "cultural industry."

Culture can evolve into industry in the process of creation, production, processing, collation, recording, preservation, performance, communication and inheritance. For example, magic is culture, while magic school, magic props production and sales, magic shows, magic festival, magic contest, magic books, magic columns and so on are the industries. Our national culture, costume culture, food culture, custom culture, language culture, festival culture, tourism culture and so on can all develop into cultural industries. Dalian Art Park of Culture and Creativity shall turn itself to a ¡°transformer¡± of cultural industry.

The second task of Dalian Art Park of Culture and Creativity is to agglomerate the "enculturated industry."

Traditional industries not only need "Internet +", but also "culture +". People always want to pursue higher satisfaction, better enjoyment, more humaneness and stronger personalization. This requires that traditional industries to continue to "enculturate", using culture to upgrade industries. Restaurants - no longer just to a place where we fill the stomach, but also a place with health food, history, music, happiness, and memories; factory - no longer only a place where we make products, but also a place with humane management, beautiful environment, environmental protection, personalized products, and sincere service. The enculturation of industry is an important development direction in the field of cultural industry. Dalian Art Park of Culture and Creativity should turn itself to a "processing field" of industrial enculturation.

Nowadays, there are a lot of businesses with great potentials for development in Dalian Art Park of Culture and Creativity, such as Spicy Apple, Aral Sea Movie, Ant Media, Pinghe Yonghe, Noon Design, Huicun Workshop, which are shaping the soul of the park with their values.

In this soul, it embodies the common aspiration of all sectors of society: the leaders of the CPPCC gave guidance to the park and put forward the long-term expectation; the former secretary of the Communist Youth League of Dalian Zhao Honglai visited the park to show his care for young start-ups and expected the park to "be helped truly and effectively"; the leadership of Dalian Bureau of Social Affairs was actively introducing domestic and foreign resources to provide a steady stream of power elements for the park; while the Publicity Department, Science and Technology Bureau, Tourism Bureau, Human Resources and Social Security Bureau, Economic Development Bureau, Tax Bureau, Bureau for Industry and Commerce of Jinzhou New District are helping the deification of the soul of Dalian Art Park of Culture and Creativity with every effort on every day!

"With wings culture and technology fly to the world" is the soul of Dalian Art Park of Culture and Creativity! Lin Zhigao and his team are leading more and more entrepreneurs who are constantly pouring in and building the soul of the Park. Hand in hand they are growing together on the business path!